Establishing an all-round development model centered on publishing and promoting characteristic technologies is a key measure for specialized journals to enhance their influence and contribute to disciplinary development. Since its founding, Chinese Journal of Colorectal Diseases (Electronic Edition) has always taken the natural orifice specimen extraction surgery (NOSES) as the core, and built an all-round development model covering concept dissemination, research verification, standard formulation, and achievement promotion. Years of practice have shown that this model has effectively improved the academic quality and influence of the journal, promoted the popularization and application of NOSES technology, and realized the coordinated development of the journal and the discipline of colorectal diseases. This paper analyzes the journal's publishing practices centered on NOSES technology, including taking the lead in publishing relevant concepts, publishing multi-center research results, releasing expert consensus and guidelines, integrating achievements to support monograph publication, promoting technology popularization through surgical competitions, and building a sound conference system to promote cutting-edge technologies. It aims to provide reference for the publishing practices of specialized journals and promote them to better serve academic exchanges and disciplinary progress.